Luxottica was looking for a solution to enhance the experience of a customer was looking to buy a new glasses. In the usual experience, the customer wears the glasses and look himself in the mirror. We tried to improve this moment by providing some additional information. Each glasses had an RFID chip that identifies it. An antenna behind the mirror detects the glasses and give the person further information on a side screen.
Project Luxottica augmented reality
Skills customer experience, user experience, product design, interaction design