ADAC Pay is an app that allows ADAC members to get a credit card quickly. Thanks to the app, the user can manage his card. He can enroll it in his digital wallet on his phone ad use them to make NFC payments.
Project ADAC Pay
Skills Service Design, UX design, Interaction Design, UI design
Client SIA S.p.a.
BUSINESS AND USER NEEDS
enhance the subscription that a customer already has
improve the long term customer loyalty with the offer of new services
know the customer habits best and identify new solutions to his needs
have a cushy and safe way to make payments
to get a payment card swiftly without to sign too many documents
manage the payment card easily and quickly everywhere
The solution — The solution that combines the business and user needs could be an app that delivers and manage a prepaid card
The service will work thanks to several services involved. Some are of the provider and other of the customer. Below there is a schema that shows an overview of the working mechanism.
First of all, I decided which features and contents the app will deliver. This was made according to the competitor analysis and the services already existing. I started the design phase creating some wireframes to depict and show main flows and features' positions.
The app user interface suits the brand ATAC. The design follows some broad rules that guarantee the best practices of user interaction. It follows rules of minimal design, information which is irrelevant or rarely needed is avoided. The system always keeps the user informed about is going on. Important areas or features are highlighted and have the right emphasis by making objects, actions, and options visible. In this way is minimized the user's effort to understand what he has to do.