Fractal

Fractal is a Personal Financial Consultant app that helps customers to manage money and the financial life. This project made for the iBank Challenge 2016 of the Abi Lab.

Project Personal Finacial Consultant app

Skills User Experience, Interaction Design, UI Design 

Year 2016

problemStatement

The traditional customer experience in banks industry is based on branches. This approach doesn't work anymore. Customers go less in the branches, banks need to build a new customer experience based on digital channels.

  1. The traditional customer experience was based on branches
  2. Almost all aspects of financial life have migrated on digital channel
  3. In branches, customers were used to finding several services and advisory
  4. Customers ask for new services for today needs

MY ROLE

Fractal made for the “iBank Challenge 2016". The goal of this competition was to suggest ideas which aim to promote a new "customer experience" between banks, families and new generations that simplify the relationship using new tools and services.

design-process

USERS

  1. customers with a bank account
  2. customers interested in having a greater control of their own finances
  3. show how and where the money goes
  4. plan long terms achievements based on personal needs
     

GOALS

  1. define goals & achievement
  2. help to achieve a greater awareness of customer's finances
  3. show how and where the money goes
  4. plan long terms achievements based on personal needs
design-process2
content-img
design-process3
left

my Home

It helps to manage daily money, set budgets, achieve goals, implement new habits

my Wealth

Understand performance, monitoring investments plans, browse and discover new ways to invest money.

right
underSection
money-title

The app provides two sights of customer's financial life, the everyday spending and the wealth's situation

mockups
myMoney-title
money_section
budget-setup-title
budget-inquiry
investmentds-title-section
wealth-structure
discovery-title
wealth-section
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©2018 — Leonardo Demurtas